Holley’s Truck and Off-Road display is centered around a fully decked out Callaway Silverado SC602 RT. The high-performance pickup represents Holley’s partnership with Callaway Cars and highlights ongoing efforts to expand our presence in the truck performance market. The Chevy features hard-hitting products from Callaway including a supercharger, wheels, brakes teamed with ADS Mesa 2.5 Series shocks —demonstrating how the new alliance can deliver real world performance and capability for late-model GM truck platforms.
The display extends beyond the Callaway truck to feature a range of Truck and Off-Road products from across Holley’s family of brands. Baer will showcase its Big Claw brake systems and high performance 6T kits, Flowmaster will have its Flow FX exhaust systems on display, ADS Suspension will have its Mesa 2.5 Series front and center, and Callaway will be showing its stand alone supercharger.
Elsewhere in the booth DiabloSport will showcase its Pulsar CAT6, a plug-in module that delivers on-vehicle tuning flexibility. Range Technology will feature updated DFM Modules for 2022–2024 GM 1500 trucks and DFM Module/Throttle Booster kits for a variety of applications. Edge Products will present new tuning devices, including the Insight Plus custom tuner and EZX module for 2023 Ford Power Stroke applications, while Superchips will display its Flashcal Plus, a mobile-enabled calibration tool for Jeep vehicles.
Looking ahead, Holley will use SEMA 2025 to preview its direction for future truck and off-road offerings. The company plans to further expand its performance package offerings and integrate Callaway and Holley products into turnkey, upfitted vehicles under the Callaway Cars banner. As Callaway has done in the past, these packages will be available through participating dealerships, allowing customers to finance vehicle upgrades as part of their purchase. Importantly, Callaway builds will retain GM warranty coverage, underscoring Holley’s commitment to providing performance solutions that align with OEM standards.
Add more power and capability to your rig. Shop Holley Truck & Off-Road products here.
Overall, the Truck and Off-Road portion of Holley’s SEMA 2025 booth emphasizes product integration, category expansion, and forward-looking vehicle solutions. From the trail to the highway, Holley Performance Brands is setting the pace for where capability, customization, and creativity intersect—offering enthusiasts a glimpse into a bold, integrated future of performance.
